Hong Leong Assurance
Geoffrey L. is an experienced professional in the fintech and insurance industries, currently serving as the Head of Insurtech at Hong Leong Assurance Berhad since November 2022. Prior to this role, Geoffrey was the CEO of Cashwagon in Malaysia from July 2018 to November 2022, where the focus was on providing consumer financial products to underserved demographics in Southeast Asia. Additionally, Geoffrey was a Consultant in Business Advisory and Fintech in early 2018 and served as the CEO of Ringgit Direct Sdn Bhd from November 2015 to February 2018, leading one of Malaysia's largest micro-financing companies. Geoffrey also held the position of Managing Director at Potential Credit & Leasing Sdn Bhd from 2009 to September 2015, focusing on providing short-term loans through a licensed micro-finance firm.
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Hong Leong Assurance
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Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in Malaysia. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives. Commitment to the customer is the key to HLA's success, where service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels. HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. Today, HLA is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia. Pursuant to a strategic partnership, in October 2010, HLA merged its General Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30 percent equity interest in HLA. Moving forward, the General Insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.