Hong Leong Assurance
Mei Lih Thai currently serves as the Chief Marketing Officer at Hong Leong Assurance Berhad, a position held since February 2024. Previously, Mei Lih held the same title at Zurich Life Insurance Malaysia from April 2021 to February 2024 and served as Head of Strategic Development at Tune Protect from February 2018 to March 2021, where responsibilities included strategic development, pricing, and product management. Prior to these roles, Mei Lih was with Prudential Assurance Malaysia Berhad from April 2005 to January 2018, progressing from Assistant Director of Strategic Marketing Management to Senior Manager in Actuarial Projects, and also working in risk management and business planning. Mei Lih began the career as an Actuarial Executive at Uni.Asia Life Assurance (now Gilbratar BSN Life Berhad) from September 2004 to April 2005, focusing on actuarial reporting and system upgrades.
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Hong Leong Assurance
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Hong Leong Assurance Berhad (HLA) is one of the largest insurance companies in Malaysia. It is a well-established and respected Malaysian brand offering financial planning and protection solutions to meet the various needs of Malaysians at different cycles of their lives. Commitment to the customer is the key to HLA's success, where service is provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels. HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed eventually acquiring the entire General and Life business of Malaysia Pacific Insurance. Today, HLA is a subsidiary of HLA Holdings Sdn Bhd (HLAH), which is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia. Pursuant to a strategic partnership, in October 2010, HLA merged its General Insurance business with MSIG Insurance (Malaysia) Bhd (MSIM). Concurrently, HLAH took a 30 percent equity interest in MSIM and Mitsui Sumitomo Insurance Company Limited (MSI) took a 30 percent equity interest in HLA. Moving forward, the General Insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.