Hong Leong Bank
Victor Lee Chia Ming has a diverse background in consumer research and market insights. Victor currently holds the position of Manager - Customer Experience and Insights at Hong Leong Bank Berhad. Prior to this, Victor worked at Fraser & Neave Holdings Bhd and Astro in market research roles. Their experience also includes working at Ipsos Malaysia and Monash University Malaysia, where Victor built their expertise in research methodology. Victor holds a Bachelor's degree in Marketing & Finance and a Postgraduate Diploma in Business and Commerce, with a focus on Marketing.
Hong Leong Bank
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Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.