Hong Leong Bank
Zalman Zainal has over 25 years of experience in marketing and communications, currently serving as the Chief Marketing and Communications Officer at Hong Leong Bank Berhad since February 2018, where responsibilities include brand strategy, marketing communications, and sustainability initiatives. Prior to this role, Zalman held the position of Chief Sales & Marketing Officer at Celcom Axiata Berhad from March 2004 to January 2018, overseeing marketing strategy and product management, and was instrumental in launching Celcom Fiber. Early career experience includes serving as Senior Marketing Manager at Digi Telecommunications from November 1995 to February 2004, where notable achievements included launching prepaid services in Malaysia. Zalman Zainal earned a Bachelor of Business Administration in Marketing from the Wisconsin School of Business.
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Hong Leong Bank
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Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.