Hook + Ladder Digital
Aaron Kerr is a professional with a diverse background in marketing and business administration. Aaron has experience in roles such as Director of Client Strategy, Owner, Marketing Manager, President, and Project Manager. Aaron has worked with companies such as Hook + Ladder Digital, Family Porchraits, Connect Partnership Group Ltd., Project Candy Box, and more. Aaron holds a B.Admin in Business Administration with a minor in Marketing from Concordia University. Aaron's expertise lies in digital marketing, project management, campaign strategy, and business development.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.