Hook + Ladder Digital
Caleb Clark is a seasoned marketing professional with extensive experience in digital marketing and social media operations. As the Chief Partnership Officer and Co-Founder of Hook + Ladder Digital since January 2012, Caleb focuses on serving marketing executives of B2B and B2C brands aiming for aggressive growth. Prior to this role, Caleb directed social media operations at Moving Pixel Productions and executed a marketing campaign for the launch of the Scion brand at Jim Pattison Auto Group. As the founder and head trainer of WEST MICHIGAN QUARTERBACK CAMP, Caleb demonstrated entrepreneurial skills by developing individual training programs for high school quarterbacks. Caleb holds an MBA in Marketing from Simon Fraser University and a BBA in Marketing from Western Michigan University.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.