Hook + Ladder Digital
Eliana Torregroza is an accomplished professional with extensive experience in social media management, digital communications, and community engagement. Currently serving as the Director of People & Culture and Partner at Hook + Ladder Digital, Eliana has previously held key roles in social media planning and management for major events in Calgary and significant brands in South America. With a strong background in communications from Fundación Ernesto McCausland Sojo and Universidad del Norte, Eliana has developed strategies that have elevated brand awareness and community involvement. Educational credentials include a degree in Journalism and Communications from Universidad del Norte and an international exchange in Public Relations and Communications at Mount Royal University.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.