Hook + Ladder Digital
Laura Serna is a highly experienced professional with a strong background in client success and management. Currently serving as a Client Success Manager at Hook + Ladder Digital since November 2023, Laura has also been a member of the Management Board for Help Colombia since June 2020, focusing on improving health, education, and safety in marginalized communities in Medellin. Prior to this, Laura held various roles at Hustler Marketing, including Sales Development Executive and Client Account Manager, where responsibilities included managing customer relationships and implementing advanced email marketing techniques. Laura's experience also encompasses project development at Big Gains Media, sales and marketing at Lukount, volunteering for a nonprofit organization, and project management at Shapes + Forms. Educational qualifications include a degree in Financial Engineering from Universidad de Medellín and ongoing studies in Innovation and Entrepreneurship at Universidad EAFIT.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.