Hook + Ladder Digital
Natalia Osorio currently serves as a Client Success Manager at Hook + Ladder Digital, a position held since August 2023. Previously, Natalia was a Marketing Assistant at Sempertex S.A. from November 2020 to August 2023 and held the role of Coordinadora de Proyectos at Kreative between January 2020 and July 2020. Early career experience includes working as an Aprendiz de Comunicación at Selectrik from July 2019 to December 2019 and as an Asistente de Docencia e Investigación and Par Académico at Universidad del Norte from January 2017 to July 2019. Natalia's academic credentials include a Master's degree in Public Relations from Universidad del Norte (2021-2023), a Bachelor's degree in Comunicación Social y Periodismo from the same institution (2015-2020), a Diplomatura in Marketing Digital y Social Media from W Academy in 2020, and a Diplomatura in Formación Pedagógica, also from Universidad del Norte, in 2017.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.