Hook + Ladder Digital
Silvana Sanjuan Bossio is a highly skilled professional with experience in sales support, social media strategy, and community engagement. Currently serving as a Sales Executive Assistant to the Co-Founder & CPO at Hook + Ladder Digital, Silvana provides strategic backing by managing calendars, coordinating podcast production for lead generation, and optimizing CRM processes. Previous roles include Social Media Strategist, where Silvana developed digital strategies and analyzed client online behavior, and Community Engagement Specialist, managing online communities for multiple clients across various digital platforms. Earlier experience includes positions at Lean Solutions Group as an Account Coordinator and Track and Trace Agent, and a Marketing Internship at L'Oréal, where responsibility included campaign planning and execution. Silvana holds a degree in Marketing and International Business from Universidad Sergio Arboleda and has completed diplomas in Social Media and Content Marketing from Universidad del Norte.
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Hook + Ladder Digital
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Hook + Ladder is a digital marketing agency that works with established brands who have proven their product/market fit but need help capturing or stealing new market share. We solve problems that fall into one or more of these three buckets: 1. STRATEGIC GAP - The organization struggles with how to position themselves in the marketplace (perceived to be selling the same thing that everyone else is also selling) 2. MARKETING GAP - They know their customers and why their products/services are the best option, but they don't know how to market to them or how to gauge if their efforts are working (what, when or how). 3. OPERATIONAL GAP - They know how they are supposed to market to their target audience, but just don't have the executional ability or capacity for it.