Madinah Patterson

Madinah Patterson, M.A., serves as the Associate Director of Programmatic Investment at Horizon Media since September 2023, overseeing major clients such as Sam's Club and eHarmony. Prior experience includes roles as Media Supervisor at Merkle, managing programmatic campaigns for high-profile clients including JP Morgan and Amazon Business, and as a Programmatic Analyst at Spark Foundry. Madinah has a track record of optimizing programmatic strategies and campaigns across various digital platforms, demonstrating expertise in analytics and vendor relationships. An alumnus of the University of Illinois Springfield, Madinah holds a Master’s Degree in Environmental Studies and a Bachelor’s Degree in Communications and Economics.