Joseph O’Connor

VP of Emerging Brands – Retail and President of Applegate at Hormel Foods

Joseph O’Connor is the vice president of Emerging Brands – Retail and president of Applegate.

Hormel Foods is a global branded food company with over $12 billion in annual revenue across more than 75 countries worldwide. Hormel Foods is a member of the S&P 500 Index and has been designated a S&P 500 Dividend King. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, WHOLLY® Guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

O’Connor started his career with Hormel Foods in 2006 as a sales representative in the Chicago, Ill., market. In subsequent years, O’Connor served in various roles before assuming a National Category Sales role in 2012 at the World Headquarters in Austin, Minn. Then he became the customer business manager for metro chains and Puerto Rico in 2013 and was named director of sales in 2018. He joined Applegate as vice president of sales and marketing in 2020 and was named assistant vice president of Emerging Brands and president of Applegate in 2022. He assumed his current role in 2025.

O’Connor is a graduate of Saint Joseph’s University with a degree in food marketing.

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Hormel Foods

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Hormel Foods, based in Austin, Minn., is a multinational manufacturer and marketer of high quality, brand name food and meat products for consumers around the globe. The company sells products under some of the world’s most iconic brand names including: Hormel® pepperoni, Applegate® natural and organic meats, Jennie-O® turkey, SKIPPY® peanut butter, Black Label® bacon, Wholly Guacamole® dips, Columbus® meats, Justin’s® nut butters, Hormel® chili, Muscle Milk® sports nutrition drinks and SPAM® products.


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