Horseware Ireland
Jodie O'Keeffe is an experienced Digital Marketing Manager with a strong background in developing and executing consumer-focused marketing strategies. Currently employed at Horseware Ireland since May 2022, Jodie collaborates with internal and external partners to create effective digital marketing calendars that align with business goals. Previous roles include Senior Brand & Digital Marketing Manager at Invoke Brand & Events, Digital Marketing Manager at Big 7 Travel, and various positions related to brand ambassadorship and marketing, showcasing expertise in SEO, PPC, and campaign management across diverse industries. Jodie holds a Bachelor of Commerce in International Business from University College Dublin.
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Horseware Ireland
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At Horseware, our mission is to “Make Life Better”. Everyday we come to work to try and make life better for the horse, the rider, our retail partners, our employees and the world. The company was founded by Tom MacGuinness in 1985 out of the necessity to make life better for the horse. He had a very simple philosophy back then: “If you could send a man to the moon, we could make a horse rug that that didn’t leak, didn’t make the horse sweat and didn’t move when the horse rolled, and so the Rambo original rug was born”. Today, we are the global brand leader in horse rugs and equine products, selling to over 70 countries worldwide, with more than 300 employees and wholly owned facilities in Ireland, the USA, China and Cambodia.