Horseware Ireland
Stephanie Higgins is a seasoned marketing professional with extensive experience in brand development, consumer marketing strategy, and digital-led campaigns. Currently serving as the Brand Marketing Manager at Horseware Ireland since June 2022, Stephanie has established a new brand architecture and implemented effective global communications. Previously, as the Regional Marketing Manager at Hammerson, Stephanie focused on retail marketing strategies, enhancing consumer engagement through vibrant events and data-driven customer insights. With a diverse background in various marketing roles across multiple companies, including the O'Callaghan Collection and FRENGS, Stephanie has spearheaded ecommerce launches, managed extensive marketing campaigns, and coordinated international events. Stephanie holds a Master's in Marketing from KEDGE Business School and is pursuing a Professional Academy Diploma in Customer Experience & Behaviour, Marketing at University College Dublin.
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Horseware Ireland
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At Horseware, our mission is to “Make Life Better”. Everyday we come to work to try and make life better for the horse, the rider, our retail partners, our employees and the world. The company was founded by Tom MacGuinness in 1985 out of the necessity to make life better for the horse. He had a very simple philosophy back then: “If you could send a man to the moon, we could make a horse rug that that didn’t leak, didn’t make the horse sweat and didn’t move when the horse rolled, and so the Rambo original rug was born”. Today, we are the global brand leader in horse rugs and equine products, selling to over 70 countries worldwide, with more than 300 employees and wholly owned facilities in Ireland, the USA, China and Cambodia.