Horticultural Trades Association
Jon Dixon is a Sales and Marketing Director at the Horticultural Trades Association with a background in sales and business development. Jon is the Founder CEO of Applied Monitoring Limited, where Jon oversees innovative non-invasive monitoring technology. Jon previously held roles as Head of Sales & Business Development at Sainsbury's, Head of Business Development and Sales at Argos, and General Manager of the Rewards Division at Argos. Prior to that, Jon was the Head of B2B e-commerce and sales at Next and worked as a Stock Manager. Jon holds a BA (Hons) in Geography from Northumbria University and completed their A-levels and GCSEs at Bede Secondary School in Sunderland.
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Horticultural Trades Association
The Horticultural Trades Association (HTA) is the trade association for the UK garden industry. It is dedicated to helping develop the industry and its member businesses, including most garden centres and other garden retailers, growers, landscapers, manufacturers and suppliers.