House of Kaizen
Matt Cronin is an accomplished marketing professional with extensive experience in account management and strategic direction across various industries. As a Founding Partner at House of Kaizen since 2004, Matt has helped clients enhance revenue through optimized customer experiences, contributing to the firm's recognition as one of Crain's Best Places to Work in NYC and receiving accolades from Ad Age and Smart CEO. Prior to House of Kaizen, Matt co-founded RareVu, offered online marketing strategies for major brands as Group Account Director at Agency.com, and managed marketing initiatives at i-traffic. Early career experience includes an account executive role at McCann-Erickson and account management at Hill Holliday. Matt holds a BS in Marketing Communications from Suffolk University.
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House of Kaizen
House of Kaizen exists as both an incubator and a sanctuary for digital experience optimisation. We’re a rare collection of people driven to make it better, optimising digital performance marketing services to some of the world's most recognisable brands such as The Wall Street Journal, Pfizer, McAfee, Hearst Media and Red Roof Inn. We support our clients to achieve better Customer Experience, better Consumer Insights, better Media Buying and Planning, and better Business Intelligence. We combine our expertise to acquire and retain more customer revenue. Our teams are based in London and New York and service accounts spanning more than 12 regions and 16 languages.