Jackie Effenson

Jackie Effenson is an accomplished marketing professional with extensive experience in digital marketing and integrated campaigns. Currently serving as the Director of Digital Marketing at Houston Methodist since October 2021, Jackie previously held roles at Clearway Energy Group as Senior Marketing Manager and Integrated Marketing Manager, where responsibilities included strategic marketing planning and media buying for community solar initiatives. Earlier career highlights include positions at Direct Energy as Senior Digital Marketing Manager and Digital Marketing Manager, where Jackie led digital campaigns across multiple business lines. Jackie's experience also encompasses a role at PaperCity Magazine as Director of Integrated Marketing, overseeing new business development and digital strategies, as well as significant contributions to Hearst and Discover Magazine. Educational credentials include a BA in History from Southern Methodist University and further studies in marketing finance at New York University and Texas McCombs School of Business.