Hövding
Joel Eklund serves as the Chairman of the Board at TePe Oral Hygiene Products, a prominent Swedish oral health company since June 2005. Eklund has held multiple leadership roles within TePe, including CEO and Deputy Managing Director, and has extensive experience in project management, marketing, and production. In addition to their work at TePe, Eklund is the Chairman of the Board of the Eklund Foundation, a charitable organization supporting odontological research. Eklund contributes to various companies as a board member, including Kjell & Company, Parkster, Magle Chemoswed, USWE Sports AB, Malmö University, Amab Hydraul AB, and ENDBRIGHT. Eklund is also an investor and board observer at Candela. Eklund holds a Bachelor's Degree in Philosophy, Politics, and Economics from the University of Oxford and a high school diploma from Malmö Borgarskola.
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Hövding
Hövding is a bicycle helmet unlike any other currently on the market. It's ergonomic, it's practical, it complies with all the safety requirements, and it's also subtle and blends in with what else you are wearing.Hövding is a collar for bicyclists, worn around the neck. The collar contains a folded up airbag that you'llonly see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the bicyclist's head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a bicyclist in an accident.The actual collar is the visible part of the invention. It's covered by a removable shell that you can change to match your outfit, and we'll be launching new designs all the time. Hövding is a practical accessory that's easy to carry around, it's got a great-looking yet subtle design, and it will save your life.