Hövding
Mattias Nahlin is an experienced executive with a strong background in commercial leadership, marketing, and business development. Currently serving as the Chief Commercial Officer at Hövding Sverige AB since December 2022, Mattias also founded Nahlin Growth Consulting AB in May 2020, focusing on strategy consultancy and board assignments. Previously, Mattias held the position of Chief Marketing Officer at Fyndiq, where efforts contributed to establishing the company as a leading marketplace in the Nordics. Mattias has demonstrated expertise in sales and marketing as the Director at Pierce AB and in business development roles at Middagsfrid and Dinnerpeace International. An alumnus of KTH Royal Institute of Technology, Mattias holds a Master of Science degree in Industrial Economics and Management.
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Hövding
Hövding is a bicycle helmet unlike any other currently on the market. It's ergonomic, it's practical, it complies with all the safety requirements, and it's also subtle and blends in with what else you are wearing.Hövding is a collar for bicyclists, worn around the neck. The collar contains a folded up airbag that you'llonly see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the bicyclist's head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a bicyclist in an accident.The actual collar is the visible part of the invention. It's covered by a removable shell that you can change to match your outfit, and we'll be launching new designs all the time. Hövding is a practical accessory that's easy to carry around, it's got a great-looking yet subtle design, and it will save your life.