Xiaoyu Feng

Director - Partnership, Global BD at HoYoverse

Xiaoyu (Terry) Feng is a seasoned business development professional with extensive experience in the gaming industry. Currently, Xiaoyu serves as a Senior Business Development Manager at HoYoverse. Previously, Xiaoyu held key roles at BANDAI NAMCO Entertainment America Inc. as License & Business Strategy Manager and at BANDAI NAMCO Entertainment Inc. as Global Business Specialist. Xiaoyu earned a Master of Business Administration (MBA) in Business from Ritsumeikan Asia Pacific University between September 2012 and September 2014.

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Tokyo, Japan

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HoYoverse

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At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept. Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields. HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.


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