• HP

  • Jaewoo Chung

Jaewoo Chung

Head Of UX Design & Research, Immersive Computing And Customer Experience Portfolio & Strategy at HP

Jaewoo Chung is an accomplished expert in user experience design and research with extensive experience in leading UX teams and projects across various industry sectors. Currently serving as the Head of UX Design & Research at HP, Jaewoo Chung oversees the UX design for immersive computing products and manages both domestic and international UX teams. Previous roles include UX Project Lead at Samsung Research America, where Jaewoo Chung directed the UX vision for IoT Smart TV experiences, and Principal in UX & Interaction Design focusing on multi-device services. Jaewoo Chung also has a strong academic background, holding a Ph.D. and a Master’s Degree in Human-Computer Interaction from the Massachusetts Institute of Technology, as well as a Bachelor's Degree from Seoul National University. Previous experiences include research roles at prestigious institutions such as Harvard University and the MIT Media Laboratory, combined with entrepreneurial ventures and innovative contributions to educational technologies.

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San Francisco, United States

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HP

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HP, also known as Hewlett Packard, is one of the largest technology companies in America. They offer a product and service portfolio of personal systems, 3D printing solutions, and printers. HP was founded in 1939 by Bill Hewlett and Dave Packard in Palo Alto where their headquarters still operate today. They bonded over the American culture of sound film and later went on to further their understanding in electrical engineering. Built in their garages, an Oscillator was made to test sound equipment and then went on to prepare movie theaters for the screening of popular Disney movie, Fantasia. Today, roughly 80 years later, they provide various technology solutions to small and medium-sized businesses, enterprises, government, and health and education sectors. Within their personal systems category, they sell products such as laptops, desktops, gaming PC's, business laptops, business desktops, and workstations. Their printers and 3D printing solutions group offers products such as home printers, home office & business printers, enterprise printers, scanners, managed print services, and large-format printers. Additional accessories include mice, keyboards, webcams, docks & hubs, bags, and many others. In addition to personal systems and printers, they offer business solutions to their customers such as built-in hardware security, collaboration tools, digital workspaces, industry solutions, business services, consumer services, and retail solutions. They are most known for their laptops, LaserJet and InkJet printers, and the mobile applications that make printing more accessible and user-friendly. More generally, they are unique in the way they scale their products for a broad spectrum of customers.