HP
Natasja Andringa is an accomplished professional with extensive experience in retail solutions sales and product management at HP since February 1996, currently serving as Global Director. Previous roles at HP include EMEA Business Unit & Sales Manager and several managerial positions focusing on sales and channel marketing. Prior to HP, Natasja held the position of Product Manager for Color Printing at Unisys Netherlands and served as Account Manager in the healthcare sector. Natasja holds a Drs. degree in European Studies with a focus on Economics from the University of Amsterdam and a Drs. degree in Management, Beleid & Organisatie from Utrecht University.
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HP
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HP, also known as Hewlett Packard, is one of the largest technology companies in America. They offer a product and service portfolio of personal systems, 3D printing solutions, and printers. HP was founded in 1939 by Bill Hewlett and Dave Packard in Palo Alto where their headquarters still operate today. They bonded over the American culture of sound film and later went on to further their understanding in electrical engineering. Built in their garages, an Oscillator was made to test sound equipment and then went on to prepare movie theaters for the screening of popular Disney movie, Fantasia. Today, roughly 80 years later, they provide various technology solutions to small and medium-sized businesses, enterprises, government, and health and education sectors. Within their personal systems category, they sell products such as laptops, desktops, gaming PC's, business laptops, business desktops, and workstations. Their printers and 3D printing solutions group offers products such as home printers, home office & business printers, enterprise printers, scanners, managed print services, and large-format printers. Additional accessories include mice, keyboards, webcams, docks & hubs, bags, and many others. In addition to personal systems and printers, they offer business solutions to their customers such as built-in hardware security, collaboration tools, digital workspaces, industry solutions, business services, consumer services, and retail solutions. They are most known for their laptops, LaserJet and InkJet printers, and the mobile applications that make printing more accessible and user-friendly. More generally, they are unique in the way they scale their products for a broad spectrum of customers.