HTBA (HealthTech BioActives)
Mar Serra is an experienced professional in animal nutrition, currently serving as the Animal Nutrition Solutions Division Manager at HTBA | Health & Taste Ingredients since July 2019. In this role, Mar Serra identifies growth opportunities, collaborates with the sales team for goal attainment, and develops long-term customer partnerships to maximize sales. Prior experience includes over 19 years at Ferrer, where Mar Serra held roles as Animal Nutrition Division Manager and Animal Nutrition Area Manager, focusing on partnership development and sales expansion across multiple regions. Earlier positions include Product Manager at Univar and Technical Manager at Proquimia, where responsibilities encompassed product management, customer training, and project coordination. Mar Serra holds a Food Biotechnology Master's degree from Universitat Politècnica de Catalunya and a Veterinarian degree in Food Science and Technology from Universitat Autònoma de Barcelona.
HTBA (HealthTech BioActives)
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HTBA (HealthTech BioActives) - of The Riverside Company - is a global leader in natural flavonoids and B12 derivatives creating a measurable impact on well-being by capturing nature’s power. Leveraging over 40 years of experience in the production of Solutions for Pharmaceutical APIs, Taste Modulation, Health Functional, and Animal Nutrition, from naturally sourced materials. We are determined to support our customers with rigorous standards throughout the entire value chain, from raw materials to commercialization. At HTBA we strive to continuously formulate high standards and solutions – from our Global HQ in Barcelona, Spain and US subsidiary in Cincinnati, OH to our manufacturing facilities in Beniel, Murcia (Southern Spain). www.htba.com