Nida Naseem

Nida Naseem is a seasoned design professional currently serving as the Lead UX/UI Designer at Huda Beauty since October 2023. Prior experience includes leading UX/UI initiatives at PizzaExpress from July 2021 to December 2023, where responsibilities encompassed the holistic design of the customer journey across web and mobile platforms. Nida has also contributed to Costa Coffee as an Experience Designer, focusing on new app features, and served as a Senior UX/UI Designer at Shelter UK, collaborating on a rebranding project to enhance user experience. Earlier in the career at Cenigma, Nida designed applications for various healthcare domains, emphasizing user research and interaction design. Educational qualifications include a Master's degree in Human Computer Interaction from City, University of London, and a Master's degree in Graphic Design from the University of the Punjab.