Hudson Rouge
Lorna Hanks has a diverse and extensive work experience history. Lorna started their career as a Production Manager at Don Connors Productions, where they managed the production crew and negotiated rates for corporate industrial films. Lorna then worked as an Assistant to the President/CEO at ESPN/ABC Sports, where they handled daily business affairs and compiled news research reports. Lorna also served as a New Business Assistant at NBC News, supporting their business development activities.
Moving on, Lorna joined McCann Worldgroup as a Global Creative Coordinator, responsible for managing the creative schedule for the Global Chief Creative Officer. Lorna sourced freelance creatives for global assignments and coordinated teams across the agency network. Lorna later worked as an Executive Assistant to the President/CEO at McCann New York, where they managed business affairs, coordinated appointments and meetings, and liaised with various departments.
Lorna then transitioned to Oxxo USA Franchise as a Franchise Co-Owner, where they operated and maintained a family-run business. Lorna was involved in customer database management, sales tracking, and liaising with the franchise headquarters for reports and forecasts.
Returning to the advertising industry, Lorna joined McCann New York as a Creative Resource Manager within their M:United division. Lorna allocated creative teams, coordinated creative reviews with executives, and aligned with the Director of Project Management on deliverables and schedules. Lorna later worked at TAXI New York as a Creative Services Manager, recruiting creative talent and reporting to the Executive Creative Director.
Currently, Lorna is serving as the VP, Creative Operations Director at Hudson Rouge. Lorna oversees the operational support for the creative teams working on immersive 360 campaigns for clients such as Lincoln and CitizenM. Lorna welcomes talented individuals interested in joining their team either as freelancers or full-time employees.
Overall, Lorna Hanks has a comprehensive background in creative operations, resource management, talent recruitment, and business administration across various renowned advertising agencies and media organizations.
Lorna Hanks attended The New School in New York from an unspecified start year to 1983. It is unclear whether they obtained a degree or studied a specific field there. Additionally, Lorna Hanks has also studied at Brown & Brown's in Oxford, England, and St. Lawrence College in Kent, England, but it is not specified when they attended or if they earned any degrees or focused on a particular field of study at these institutions.
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Hudson Rouge
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We are an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, we specialize in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector. We are an agency founded with the mission of bringing together the best minds in luxury marketing and brand publishing. From concept to execution, we work on overall brand strategy, media promotion, and creative across digital, traditional, social, experiential, and emerging technology. We aim to cultivate meaning, and, in turn, meaningful work. We’re constantly looking for what’s next, while grounding ourselves in what’s relevant today.