HUGO BOSS
Gesa Gerber has a strong background in online marketing and customer relationship management, currently serving as the Head of CRM Campaigning & Loyalty at HUGO BOSS. Previously, Gesa held positions such as Team Leader CRM Campaigning and Digital Marketing Manager Performance Newsletter at the same company. Prior experience includes roles at E. Breuninger GmbH & Co., where Gesa worked as Manager Online-Marketing (E-Mail-Marketing) and Junior Manager Online-Marketing.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.