HUGO BOSS
Luca Incani is a seasoned marketing professional with extensive experience in influencer and digital communications within the luxury fashion sector. Currently serving as the Senior Manager of Influencer Marketing at HUGO BOSS since March 2022, Luca has previously held significant roles including Global Influencer & VIP Marketing Manager at Bally and Digital Communication Manager at Buccellati. Earlier career contributions include positions as Social Media Manager at Roberto Cavalli and e-Pitti, as well as web editing and styling roles. Luca's academic foundation in Fashion Communication was established at the Istituto Europeo di Design, where studies were completed from 2007 to 2010.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.