HUGO BOSS
Lukas Eisele is a seasoned professional in sports marketing, currently serving as Senior Manager of Global Sports Marketing at HUGO BOSS since February 2023. Previously, Lukas held the position of Partnership Relations Manager at FC Bayern München from November 2021 to February 2023 and worked with Formula E in various roles, including Partnership Manager and Partnership Activation Coordinator from August 2019 to October 2021. Early career experiences include an internship in Brand Consulting at Creative Artists Agency and another internship focused on Global Sports Sponsorship at HUGO BOSS. Lukas is pursuing a Master of Arts in International Marketing Management at IU International University of Applied Sciences, expected to complete in 2024, after earning a Bachelor of Arts in Sportwissenschaften from the University of Stuttgart in 2019.
HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.