HUGO BOSS
Peter Bona is a seasoned design professional with extensive experience in the fashion and sportswear industries. Currently serving as Head of Design for BOSS Menswear Athleisure at HUGO BOSS since August 2015, Peter previously held multiple roles at Ermenegildo Zegna Group from 2004 to 2015, including Senior Product Manager for Outerwear, Leather Outerwear, and innovative wearable technologies. Earlier in Peter's career, experience included research and development for Fila and a professional snowboarding career, which involved testing and developing products for various brands. Peter holds a degree in Fashion and Design from Texilia Città Studi Biella and an engineering degree in Electrotechnical and Automation from ITIS Biella.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.