HUGO BOSS
Siri Soosalu is a highly experienced fashion design professional currently serving as Vice President Design for HUGO Womenswear at HUGO BOSS since February 2020, where responsibilities include the creative and design direction of the HUGO Red and Blue premium womenswear lines and leading a team of 30 designers. Prior to this role, Siri held the position of Head of Design Womenswear at Superdry from January 2014 to February 2020, overseeing creative direction and product strategy for a diverse range of womenswear categories. Earlier experience includes senior designer roles at Next Ltd and Collective Apparel, where responsibilities encompassed leading innovative collections and collaborating closely with buying teams. Siri began a career in fashion as a Designer for Brand Alliance and had an internship with River Island after winning an award for print/textile design at Graduate Fashion Week in 2005. Educated at Northumbria University, Siri holds a BA (Hons) in Fashion Design, Fashion Design and Printed Textiles.
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HUGO BOSS
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HUGO BOSS, a global fashion and lifestyle company positioned in the premium segment, is one of the leaders in offering high-quality women’s and men’s apparel. The Company pursues a portfolio strategy, currently consisting of two strong brands – BOSS and HUGO. While both brands are clearly distinguished by their individual attributes, they share the same high standards in terms of quality, innovation, and sustainability. The Company’s “CLAIM 5” growth strategy, introduced in August 2021, aims to achieve the Company’s vision and ambition of establishing HUGO BOSS as the leading premium tech-driven fashion platform worldwide and becoming one of the top 100 global brands. In 2021, the Company, based in Metzingen (Germany), employed approximately 14,000 people worldwide.