Pedro Ignacio Urrets Zavalia

Pedro Ignacio Urrets Zavalia is an experienced marketing professional currently serving as Head of Marketing and Growth Marketer at Humand since March 2023. Previously, Pedro held positions as a Growth Marketer at HOKALI, where expertise in data analysis and insights detection informed growth marketing strategies, and as Sales Manager at Vilahouse, responsible for managing a sales team and developing lead generation strategies. Additional experience includes event management at Hotel Be Tulum and founding Mood, an event production company that successfully scaled quickly, collaborating with several well-known brands. Pedro holds a Licenciatura in Administración de empresas from Universidad Católica de Córdoba and a Bachiller en lenguas from Colegio cinco rios.