Heddy Demaria

Chief Insights & Strategy Officer at Hunter

Heddy DeMaria has a strong background in insights, strategy, and consumer research. Heddy currently works at Hunter as the Chief Insights & Strategy Officer, where they lead the agency's Insight, Measurement & Brand Strategy Practice. Prior to this, they were the VP of Consumer & Customer Insights at Pinnacle Foods Group, where they created the Insights function and implemented a transformation plan. Heddy has also held positions at VF Corporation, Sportswear Coalition, Kraft Foods, Kraft - DSD, Nabisco Biscuit Company, The Nielsen Company, and Nielsen Marketing Research, where they demonstrated expertise in consumer insights and strategy. Heddy consistently played a pivotal role in driving business growth through their work in research, analytics, and cross-functional collaboration.

Heddy DeMaria obtained an MBA in Marketing and Finance from the University of Pittsburgh Katz Graduate School of Business from 1992 to 1993.

Location

Caldwell, United States

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Hunter

HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 230+ person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention for some of the world’s best known and most beloved brands. Founded in 1989 with a specialization in food and nutrition, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, proudly serving a broad range of esteemed companies and brands across the Food + Beverage, Wine + Spirits, Health + Beauty, Home + Lifestyle, Retail + Ecommerce, Travel and Education sectors. Our motto is “we earn it,” and at HUNTER we focus on doing so in three key areas: earning consumer attention, earning client relationships and earning staff dedication. Our creative approach, client service-orientation and values-driven culture has led to one of the longest average staff tenures in the business and some of the most enduring client relationships including TABASCO® Pepper Sauce, our first client 32 years ago and still a client today. For more information, please visit: hunterpr.com www.facebook.com/HunterPR twitter.com/HunterPR instagram.com/HunterPRNY For job and internship opportunities, please visit: www.hunterpr.com