Hurley
Armando Sori is an experienced professional with a strong background in retail management and data science. Currently serving as the Owner of Swim International since September 2022 and as a Retail Sales Manager at Hurley since November 2020, Armando has previously held leadership roles, including Lead Data Scientist at Data Detectives from January 2020 to July 2024, and Store Manager positions at AT&T and Champs Sports. Armando's educational qualifications include a Bachelor's degree in Business Administration and Management from the University of Florida and a Master of Science in Management Information Systems from Nova Southeastern University.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.