Hurley
Jessica Fede is an experienced Strategic Account Manager at Hurley, where responsibilities include managing key account business since September 2014. Prior roles include a Sales Executive position at DC Shoes and a Senior Sales Representative at Quiksilver, overseeing tier 1 department store accounts for men's apparel and accessories. Jessica also served as a Sales Manager at LF-USA, managing the specialty business for Zoo York and developing a premium line, Zoo York Excelsior. Previous experience includes holding positions as Sales Director for Women's at Zoo York Institute and Sales Manager at Zoo York under Marc Ecko Enterprises, achieving significant growth in the junior's market. Early career roles include Account Executive at The Bestesh Group and Trade Support at the American Stock Exchange. Jessica holds a degree in Business and Economics from SUNY Oneonta and has attended the Fashion Institute of Technology.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.