Hurley
Nicole Williams possesses extensive experience in sales and account management across various industries, particularly within the retail and cosmetics sectors. Currently serving as the Headwear & Accessories Sales East Coast, Swim Sales East Coast, and Women’s Apparel Account Manager for Hurley since May 2021, Nicole also holds roles as Mid-Atlantic Sales for Psycho Tuna and Account Manager for DRAGON ALLIANCE and Peter Grimm Hats. Additionally, since 2004, Nicole has been the owner of Beach Beauty Makeup Artistry, specializing in makeup for weddings and events. Previous positions include Visual Merchandiser for Deckers Brands and Business Manager for MAC Cosmetics at Nordstrom, where responsibilities included staff management and visual retail strategy development. Nicole's career began with the Virginia Beach Restaurant Association as a Public Relations Manager. Nicole holds a degree from Arkansas State University.
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Hurley
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The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob was shaping surfboards for many of the best surfers in the world. In 1982, Bob and hisbusiness manager, Joe K., began pursuing a hot Australian clothing brand, Billabong. Bob was attracted to the company because of their super long, punk rock boardshort styles. With the help of friends and family, Billabong USA was established as a separate entity and licensee for Billabong.