Sam Brocklebank

Sam Brocklebank is an accomplished ecommerce and merchandising professional with extensive experience in the retail sector. Currently serving as the Group Ecommerce Director at Huws Gray, Sam is focused on driving digital and commercial transformation to support profitable growth. Previously, Sam worked at Sweaty Betty as a consultant, where significant contributions were made during a digital transformation initiative. With a strong background at Boohoo Group PLC as Trading Director and Head of Merchandising, Sam successfully managed end-to-end trading performance and supported rapid business growth. Additional leadership roles at JD Sports Fashion and Sports Direct underscore Sam's expertise in merchandising and strategic brand integration. Sam holds a Bachelor of Arts degree in Economics & Public Policy from Leeds Beckett University.