HYBE
Jinwoo LEE is a digital marketing manager at HYBE since April 2021, bringing extensive experience in public relations and social media management from previous roles. At Yuhan-Kimberly, Jinwoo managed corporate social media channels and oversaw a significant increase in Instagram followers from 7,000 to 60,000 in 10 months, while also leading a website overhaul for the company’s 50th anniversary. Prior experience includes positions as an account manager and AE at ipartners and INUS Inc., focusing on Hyundai Motor Group's social media channels and content creation. Jinwoo also served as an account executive at Havas Worldwide, managing social media for the Australia Macadamia Society. A graduate of Daegu University with a Bachelor's degree in Broadcasting and Journalism, Jinwoo demonstrates strong expertise in digital strategy and communications.
HYBE
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하이브(HYBE)는 “We believe in music”이라는 미션 아래 음악 산업의 비즈니스 모델을 혁신하는 기업입니다. 하이브는 음악에 기반한 세계 최고의 엔터테인먼트 라이프스타일 플랫폼 기업을 지향합니다. 글로벌 트렌드를 이끄는 '콘텐츠'와 우리의 고객인 '팬'을 최우선 가치로 두고, 높은 기준과 끊임없는 개선으로 고객을 만족시키도록 노력하고 있습니다. HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been operating based on three pillars of business - label, solution, and platform - providing goods and services ranging from music, management, concerts, video content, game, original story, and more. HYBE’s multi-label system encompasses BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, HYBE LABELS JAPAN, NAECO, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group and QC Music.