Hydro-Québec
Malika Cheref is an accomplished marketing and communication strategist with extensive experience in digital marketing and campaign management. Currently serving as a Conseillère en communication-marketing II at Hydro Québec since June 2021, Malika has previously held roles including Interactive Strategist at Reitmans Canada Ltd and Digital Manager at TUX Creative Co. Prior experience includes a Digital Manager position for all L'Oréal Canada brands at Wavemaker and strategic roles at Omnicom Media Group. Malika's expertise encompasses developing marketing strategies, analyzing data for actionable insights, and guiding clients in digital marketing practices. With a Bachelor's Degree in Business Administration specializing in Marketing from HEC Montréal, Malika's career reflects a robust understanding of both creative and analytical aspects of the marketing landscape.
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Hydro-Québec
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It was established by the Government of Quebec in 1944 from the expropriation of private firms. Hydro-Québec generates, transports and distributes electricity. It essentially exploits renewable energies, more particularly hydroelectricity. It also does research in energy-related fields and is actively interested in energy efficiency. In addition, it develops the technologies resulting from its research.