IAB Tech Lab
Patrick Sutton currently serves as the Director of Events at IAB Tech Lab, following a role as Manager, Events. Prior experience includes working as Event Marketing Manager at Shelf and Perimeter 81, where significant contributions included the development and execution of large-scale trade show strategies. As the Founder and Events Director of OtaBrew, Patrick organized beer tasting events at comic conventions across the United States. Additional experience involves marketing consultancy, community management, and various roles focused on social media and event marketing. Patrick holds a Master of Arts in Communication and Media Studies and a Bachelor's degree in Mass Communication from Old Dominion University.
IAB Tech Lab
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The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards.