Andrea M. O.

Andrea M. O. is an accomplished professional with extensive experience in Salesforce ecosystem assessments and digital transformation. Currently serving as Senior Director at IAB and Co-Founder and Managing Partner at Bitxia, LLC, Andrea focuses on driving success in innovative initiatives, contract reviews, customer data privacy, and sales operations. Previously, Andrea held the position of Senior Director and Global Head of Salesforce & Platform Integrations at Alvarez & Marsal, and worked as a Business Analyst in the E-Discovery Division at Merrill Corporation. Andrea's career began at FTI Consulting within the Forensic & Litigation Advisory Group. Academic achievements include a Bachelor of Arts in French from Hobart and William Smith Colleges, a Master of Arts in French from Middlebury College, and certifications in yoga instruction and knowledge management.