Meredith Guiness

Meredith Guiness is a seasoned professional in research and analytics, currently serving as the Director of Research & Insights at IAB since October 2019, after progressing from Senior Manager and Manager roles within the same department. Prior to IAB, Meredith held various positions at MediaCom from September 2014 to September 2019, including Senior Analyst and Analyst, focusing on Business Science and Analytics. Academic experience includes an undergraduate research assistant role at Emory University, where contributions were made in both the Human Performance Laboratory and the Lab of Personality and Psychopathology. An internship at Converseon provided exposure to social media consultancy, enhancing skills in leveraging social intelligence for business purposes. Meredith Guiness earned a Bachelor of Arts in Psychology and Italian Studies from Emory University.