IAG Loyalty
Chris Ricketts is a Senior Data Analyst at IAG Loyalty since November 2024, with a diverse background in data analysis and commercial insight. Previously, Chris served as an Ecommerce and Marketing Analyst at Science in Sport Group and a Senior Analyst at Uswitch. Prior experience includes roles at NOW as a Senior Insight Analyst and Fonehouse Group as a Senior Commercial Insight Analyst, where responsibilities included building automated reporting, commercial modeling, and managing analytical capabilities. Early roles involved sales positions at Phones 4u, Fitness First UK, and Vodafone, focusing on target-driven sales and customer relationship management. Chris holds educational qualifications from Ashcroft Technology Academy and Kingston College.
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IAG Loyalty
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IAG Loyalty is part of International Airlines Group (IAG). We were founded as Airmiles in 1988 and became Avios in 2011, now we’re IAGL and we have over 30 years’ experience in loyalty. We manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, and we have an impressive range of retail, travel and financial services partners of the Avios currency. We’re loyalty pioneers creating the world’s most rewarding experiences. That’s our vision. We help people to enjoy incredible experiences by collecting and redeeming the iconic Avios currency. We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions, and produce invaluable data and customer insights to turn customer loyalty into a powerful tool for maximising a brand power and scale. We’re a vision and values led business. Our vision sets our ambition, and our values represent how we’re going to get there. Together, this perfect partnership unites our people into a club of colleagues that know why and how we do things here. Our values are owned by everyone in the club, and are uniquely ours: • We bring passion to our work • We have the courage to reimagine • We focus on agility • We excel in delivery • We keep learning and stay curious • We take belonging seriously Our colleagues bring our vision and values to life every day in all they do. For our business, for our customers and for each other.