IAR Systems
Tora Fridholm currently serves as the Field Marketing Manager at IAR, a role commenced in May 2025. Previously, Tora held multiple marketing positions at Codasip, including Marketing and Communications Manager and Corporate Marketing Manager from June 2022 to May 2025, and also contributed to the CHERI Alliance as Co-Chair of the Marketing Working Group. Tora's extensive experience at IAR Systems, spanning from 2009 to June 2022, includes positions such as Chief Marketing Officer and Global Marketing Manager, focusing on development tools for embedded systems. Early career roles at Addici and Manpower Sweden included marketing and operational support. Tora's academic background features a Master of Arts in Computational Linguistics from Uppsala University, completed in 2010.
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IAR Systems
IAR Systems is the world's leading independent supplier of C/C++ compilers and other software tools for embedded systems that enable large and small companies to develop premium products based on 8-, 16-, and 32-bit microcontrollers, mainly in the area...