Alina Iagaru

Alina Iagaru is an accomplished marketing professional with extensive experience in various leadership roles, most recently as Paid Media Lead-EMEA at IBM since January 2025. Prior experience includes significant positions at OTP Bank Romania, where responsibilities spanned from coordinating brand management and digital marketing teams to leading marketing activities, digital media planning, and analytics. Alina also has a strong background in business analysis and improvement, having worked at UPC Romania and Telekom Romania, focusing on customer experience enhancement, fraud prevention, and financial risk assessment. Alina holds a Master's degree in International Marketing and Customer Relationship Management from Bucharest Academy of Economic Studies and completed a degree in Communications and Public Relations.