IDC
Dana L. Basilone is a seasoned marketing professional currently serving as the Senior Director of ABM and Field Marketing at IDC since January 2025. Dana has a robust background in field marketing and global campaigns, previously holding the position of Director of Field Marketing and Global Campaigns at Shift Technology from January 2022 to January 2025. At Brightcove, from October 2019 to December 2021, Dana directed the Americas Field Marketing and ABM, managing multimillion-dollar budgets and executing regional marketing strategies. Prior experience includes impactful roles at Pegasystems, The MathWorks, and an earlier tenure at IDC, where Dana led marketing initiatives and engagement strategies for various sectors. Dana holds a B.S. in Business Management with a concentration in Marketing from the University at Buffalo School of Management. Additionally, Dana is a member of Peak Community, which fosters connections among leading marketers.
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IDC
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IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.