Mark Yates

Mark Yates is a seasoned professional in product innovation and research management, currently serving as Product Innovation Director for Data and Analytics at IDC since June 2022. With a background that includes significant roles at IDC Europe and AVG Technologies, Yates has demonstrated expertise in developing strategic marketing initiatives, managing virtual research teams, and creating user-centric product features through robust feedback mechanisms. Yates' experience spans over two decades, transitioning from communications consultancy to leadership positions in marketing and content development, complemented by advanced academic qualifications in Journalism, Communications, and English, alongside CFA Level II completion.