Ideal
Paula Nadal is a seasoned professional with experience in strategic planning, content creation, digital strategies, and communication. With a background in journalism and extensive experience in various companies like Ideal, Edelman Brasil, and Editora Abril, Paula has excelled in roles such as Global Chief Strategy Officer, New Business Development Director, and Senior Manager. Paula holds degrees in Communication Science, Psychoanalytic Semiotics, and has completed courses in Business Administration, Fashion Consultancy, and History of Art.
Ideal
Ideal is a global PR accelerator for companies transforming the future. We specialize in highly agile, integrated communications to deliver results in the smartest ways possible. Ideal brings together a team of over 250 communications experts across the US, Brazil and Mexico to partner with companies focused on disruption – from early-stage startups to top companies across emerging technology, finance, venture, and entertainment industries. The team is bold, experimental, and entrepreneurial in testing new approaches and technologies to deliver the best communications strategies to protect reputations, amplify awareness, and drive growth. Founded in 2007 in Brazil, Ideal operates as an independent subsidiary of Hill + Knowlton Strategies and is part of WPP – one of the largest communication groups in the world. Whether you’re entering a new market, launching a new product, raising funding, or responding to a crisis, we have the expertise and track record to navigate the most complex communications landscapes.