Identity
George Perry is an accomplished business development professional with extensive experience in leading global strategies and teams. Currently serving as the Global Business Development Director at Identity since October 2024, George previously held the same title at AVANTGARDE Group, where responsibilities included overseeing global new business initiatives across 14 offices in 10 countries. Prior roles also include Business Development Director at Jack Morton Worldwide, focusing on EMEA strategies, and various managerial positions in business development at Honey - Creative Brand Agency, McCann, Cognition, Cardwell Marketing, and The Training Foundation. George's educational background includes a Bachelor of Arts in History from Nottingham Trent University.
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Identity
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Powered by human experience, we take people on a journey through storytelling with purpose, creating inspiring moments, epic experiences, and positive impact for generations to come. We are trusted by an ever-growing number of global brands and international organisations to deliver their message, whatever the audience, whatever the size. Whether employee, partner or audience engagement, Identity’s human-centric approach uses insight, innovation, and creativity to expertly deliver meaningful experiences and measurable impact.