Shelby MacLeod

Shelby MacLeod is an accomplished marketing professional with extensive experience in brand strategy, corporate communications, and digital marketing. Currently serving as the Director of Brand Strategy, Corporate Communications, and Live Events at IDEXX since March 2016, Shelby has successfully developed inbound marketing and social media strategies while establishing a content factory for the organization. Prior roles at IDEXX include Associate Director and Sr. Manager II, where Shelby launched key platforms in content and digital marketing. Before IDEXX, Shelby operated a consulting firm specializing in social media strategy development and worked at The Barbarian Group, where notable campaigns included influencer strategies for Pepsi. Additional experience spans positions at Goodby, Silverstein & Partners, Brine, Inc., and an educational background from the University of New Hampshire with a degree in Kinesiology and Exercise Science.