IDFC FIRST Bank
Anju Yadav is a seasoned performance marketing specialist with extensive experience in digital acquisition and growth strategies. Currently serving as a Sr. Manager at IDFC FIRST Bank since August 2023, Anju focuses on managing digital acquisition for various products. Prior to this role, Anju held key positions at IIFL as a Performance Marketing Manager, generating revenue through effective digital acquisition campaigns, and HDFC Life as a Deputy Manager in Ecommerce and Digital Marketing. Anju's career also includes roles as a Sr. Media Planner at The Digital Street, Business Manager at GroupM, and SEM Analyst at ReachLocal, in addition to foundational experience as a Search Engine Optimization Executive at Quantum Technology. Anju holds a Bachelor of Commerce degree from the University of Mumbai.
IDFC FIRST Bank
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IDFC FIRST Bank was founded by the merger of IDFC Bank and Capital First in December 2018. The Bank provides a range of financial solutions to individuals, small businesses and corporates. The Bank offers savings and current accounts, NRI accounts, salary accounts, demat accounts, fixed and recurring deposits, home and personal loans, two wheeler loans, consumer durable loans, small business loans, forex products, payment solutions and wealth management services.